Comportamento informacional estereotipado causado pelas mídias sociais: um estudo de caso do tiktok
DOI:
https://doi.org/10.62758/re.v3i3.235Palavras-chave:
Comportamento Informacional Estereotipado, Bolhas de Filtro, Câmaras de Eco, Mídias Sociais, TikTokResumo
Este estudo aprofunda o fenômeno do comportamento de informação estereotipada no âmbito das redes sociais, com foco específico na plataforma TikTok. Utilizando uma abordagem multimétodo, nosso objetivo é desvendar as dinâmicas intrincadas envolvidas quando os usuários interagem com conteúdo que pode reforçar crenças e estereótipos existentes. A prevalência e a natureza multifacetada do comportamento de informação estereotipada são iluminadas por meio de uma análise abrangente das interações dos usuários no TikTok. Nossas descobertas revelam um padrão convincente: os usuários mostram uma tendência a interagir com conteúdo que está alinhado com suas crenças preexistentes. Uma característica distintiva do TikTok é seu formato centrado no visual, caracterizado por vídeos curtos e envolventes. Este aspecto amplifica o potencial para o reforço de estereótipos. Imagens e memes, em particular, emergem como ferramentas poderosas para a disseminação de informações precisas e enviesadas. Além disso, nossa pesquisa lança luz sobre a formação de bolhas de filtro e câmaras de eco dentro do ecossistema do TikTok. Os usuários tendem a estar imersos em conteúdo e interações que reafirmam suas crenças existentes, limitando potencialmente a exposição a perspectivas diversas. Esse fenômeno reflete observações em outras plataformas de redes sociais e destaca a necessidade de estratégias para promover um ambiente de informação mais inclusivo. Esta pesquisa destaca a necessidade urgente de continuar investigando como as plataformas de redes sociais influenciam o consumo e o processamento de informações. À medida que essas plataformas continuam a moldar o discurso público, é imperativo que os usuários, criadores de conteúdo e desenvolvedores de plataformas permaneçam vigilantes em seus esforços para mitigar a possível perpetuação de estereótipos.
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