Comportamiento informacional estereotipado causado por las redes sociales: un estudio de caso de tiktok
DOI:
https://doi.org/10.62758/re.v3i3.235Palabras clave:
Comportamiento Informacional Estereotipado, Burbujas de Filtro, Cámaras de Eco, Redes Sociales, TikTokResumen
Este estudio profundiza en el fenómeno del comportamiento de información estereotipada en el ámbito de las redes sociales, con un enfoque específico en la plataforma TikTok. Empleando un enfoque multimétodo, nuestro objetivo es desentrañar las dinámicas intrincadas que entran en juego cuando los usuarios interactúan con contenido que puede reforzar creencias y estereotipos existentes. La prevalencia y naturaleza multifacética del comportamiento de información estereotipada se iluminan a través de un análisis exhaustivo de las interacciones de los usuarios en TikTok. Nuestros hallazgos revelan un patrón convincente: los usuarios muestran una tendencia a interactuar con contenido que se alinea con sus creencias preexistentes. Una característica distintiva de TikTok es su formato centrado en lo visual, caracterizado por videos cortos y atractivos. Este aspecto amplifica el potencial para el refuerzo de estereotipos. Las imágenes y los memes, en particular, emergen como herramientas poderosas para la difusión de información tanto precisa como sesgada. Además, nuestra investigación arroja luz sobre la formación de burbujas de filtro y cámaras de eco dentro del ecosistema de TikTok. Los usuarios tienden a estar inmersos en contenido e interacciones que reafirman sus creencias existentes, limitando potencialmente la exposición a perspectivas diversas. Este fenómeno refleja observaciones en otras plataformas de redes sociales y subraya la necesidad de estrategias para fomentar un entorno de información más inclusivo. Esta investigación subraya la apremiante necesidad de continuar investigando sobre cómo las plataformas de redes sociales influyen en el consumo y procesamiento de información. A medida que estas plataformas siguen dando forma al discurso público, es imperativo que los usuarios, creadores de contenido y desarrolladores de plataformas permanezcan vigilantes en sus esfuerzos por mitigar la posible perpetuación de estereotipos.
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